In 2025, our design team developed the pad display for LG TVs and Sound Bars supplied to the largest consumer electronics retailer in the United States. The display was rolled out nationwide across retail locations.

As the lead designer on the project, I introduced distinctive creative elements aligned with LG brand guidelines and the Home Entertainment category strategy. My responsibilities included design concept proposals, 3D modeling, rendering, vendor engineering guidelines, and USP graphic design, ensuring brand consistency, visual impact, and production feasibility.